What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?
Real Time reporting
Segmentation
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Multi-channel funnels
Segmentation
View filters
Multi-channel funnels
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product The navigation between the second and third steps of the purchase process could be improved You should consider directing traffic through a different entrance point of your goal all of the above
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