Thi Chứng Chỉ Google Adwords | Lê Hoàng Hiệp

false

An additional dimension you can add to a report for more specific analysis.

Demographics and Interests reports

false

Pair metrics and dimensions of different scopes

Content Drilldown report

false

false

Ad type

Analytics will associate these users and sessions with their respective domains

Users who visited your physical store

When a user is inactive on your website for more than 30 minutes

False

Behavior > New vs returning report

Sign-in that generates and sets unique IDs

Goal Flow report

Custom Segment

False

gclid=

Allow customers to reorder an item they have previously purchased

Active Users report

All of the above

false

The Measurement Protocol

Destination, Event, Duration, Pages/Screens per Session

True

Attribution modeling

The numbers in a data set often paired with dimensions.

Filter 1: include Brazil or Argentina

True

Custom Include filter with field “Campaign Name” and pattern “back to school”

A randomly-assigned unique identifier and browser cookie

Email

Data import

Assisted conversion

User ID

Just before the closing </head> tag of your website

True

AdWords Campaign traffic

Users who returned an item they purchased

The Browser & OS report

A report that offers information about your audience.

Behavior Flow report

Compare goal conversions and measure changes and improvements to your site

Every time a user performs an action with event tracking implemented

Cohort Analysis report

Hit-level, session-level, product-level, or user-level scope

All Traffic

Mobile > Devices report

New vs Returning report

Flat Table

Device

Exit Pages report

True

Cross-domain tracking

Personally identifable information

Medium, Source, and Campaign

Goals or Ecommerce

Segments are filters that permanently alter your data

True

Source and Medium

All Pages report

True

Sessions / Bounce rate

Customer’s lifetime value

Category, Action, Label, Value

Multi-Channel Funnel reports

When the sessions happen in different browsers on the same device

User’s favorite website

False

Watching a video Making a purchase Customer’s lifetime value Signing up for a newsletter

Device and operating system Browser language setting User’s favorite website Page visits

Destination, Event, Duration, Pages/Screens per Session Destination, Event, Pageview, Social Location, Event, Time, Users per Session Pageview, Event, Transaction, Social

exclude visits from a particular IP address replace complicated page URLs with readable text strings modify historical data A and B only A, B, and C

the set of rules that determine which AdWords ads are credited with a conversion the set of rules for assigning sessions to new vs returning users the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths the set of rules for assigning specific interest categories

When one goal completion leads to another When one traffic source results in a later goal completion through another traffic source An AnWords view through conversion When an AdWords visitors returns to the site directly to convert

some visitors may have javascript disabled some visitors may be blocking cookies clicks and sessions are different metrics all of the above

Segments are filters that permanently change your data. Segments let you isolate and analyze your data . You can use segments to build custom Remarketing lists. Segments represent either subsets of sessions or subsets of users.

changing the sampling rate in your view settings adjusting the session timeout control adjusting a control in the reporting interface for greater or less precision You cannot adjust the sample data

the sessions happen in the same browser on the same device the sessions happen on the same day the sessions happen in the same browser the sessions occur within 30 minutes of each other

Any search engine traffic that is not from Google AdWords Campaign traffic Website referrals Social media referrals

E-commerce platforms Mobile Applications Online point-of-sales system A and B only A, B, and C

Traffic type Language Device Category B and C only A, B, and C

You can create your own custom channel grouping in addition to the default MCF Channel grouping. The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping. When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private. All of these statements are true.

First Interaction model Last Interaction model Last Non-Direct Click model Linear model

The tracking code has been altered and is reporting incorrectly There is a new referral source that is directing a lot of new traffic to the site There is unidentified referral traffic that is likely bot traffic New pages or subdomains have been recently indexed in organic search All of the above

True: With analytics.js you can track across your domain and subdomains with no additional configuration. False: You must always set up cross domain tracking in order to track subdomains.

You can target customers who have previously been to your site with customized creatives. You can create remarketing lists without making any changes to your existing GA tag. You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period. A and C only A, B, and C

Ecommerce reports Multi channel funnels reports Interests report Goals reports Campaigns reports

Device Category landing page Campaign A and C only A, B, and C

Location and Language reports Frequency and recency reports Intelligence events Source/Medium report

pageviews events transactions A and B only A,B, and C

Sessions with Search: The number of sessions that used your site’s search function at least once. Search Exits: The number of searches made immediately before leaving the site. Time after Search: The amount of time users spend on your site after performing a search. Search Refinements: The number of times a user searched again immediately after performing a search. All of the above

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook. You should use manual tagging for any non-AdWords custom campaign. You should use manual tagging to track only AdWords campaigns.

immediately select it in the Acquisition Overview and Channel reports apply it retroactively and see historical data classified by our new channel definitions change how reports display your data, without changing the data itself A and C only A,B, and C

Location Campaign medium Device category Interest category

use Google Tag Manager for your Analytics tracking be able to generate your own unique IDs create a new Analytics account for User ID reporting all of the above

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

Assigning a goal value allows you to track revenue from your conversions. Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site. Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

True: Any new view will include all historical website data. False: Views will report data from the day they are created.

Users can create an account on your website and log in on all types of devices Users can navigate between your website and multiple subdomains within one session Users must navigate to a 3rd party shopping cart domain to complete a purchase You have content that displays on another domain through an iFrame

To show which goals are bringing in the most revenue To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site To analyze the funnel steps for multiple goals To see which channels resulted in the highest number of pageviews

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days . You must modify your tracking code to support Smart Goals data collection. You must enable “Smart Goals” in your property settings. The selected Google Analytics account must have at least 500 sessions over the past 30 days.

You are possibly targeting the wrong audience who is not as interested in your product The navigation between the second and third steps of the purchase process could be improved You should consider directing traffic through a different entrance point of your goal all of the above

Session (metric) + Page (dimension) Bounce rate (metric) / Event Action (dimension) Sessions (metric) / city (dimension) All of the above are valid dimension / metric combination

creating a new dashboard to report only on the goal page adding the conversion ID to the tracking code on the goal page editing the view Goals and specifying the request URL of the conversion page adding the ecommerce code to the goal page

Google Analytics does not keep track of sessions by default The visitor’s session expires after 5 minutes of inactivity The visitor’s session expires after 30 minutes of inactivity The visitor’s session expires once the visitor has exited your site

Bid adjustment Keyword Invalid click Destination URL TrueView Video ad

Time lag between goal completions Lag on the load time of the site Time lag between the original session and a goal completion Time lag between page views in the goal funnel

Core Reporting API Embed API Management API You cannot access this data with an API

You can add Google Analytics tags to your site without editing site code. You can add AdWords tags to your site without editing site code. You can add non-Google tags to your site without editing site code. You can change configuration values in your mobile app without rebuilding a new binary. All of these answers are correct.

View filters Advanced Segments Report filters Custom Dimensions

A) 1 B) 5 C) 2 D) 0

You can compare behavior metrics for groups of users like Converters vs non Converters. You can analyze your users and/or their sessions according to single or multi-session conditions. You can isolate and analyze specific conversion paths using conversion segments. You can permanently modify the data in your view, for example excluding internal or bot traffic. A,B, and C only A,B,C & D

example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1 example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring example.com?utm_medium=referral&utm_source=example&utm_campaign=winter All of these are valid

page-load time for a sample of page views on your site how quickly images load how quickly the browser parses a page and makes it available for user interaction button click response time All answers are correct

to look more closely at traffic to a specific part of a site (a page or selection of pages) to track domains that belong to another account to look more closely at traffic to a specific subdomain to limit a users access to a subset of data all of these are possible uses of views

Real-Time Conversion Content Intelligence