What is an attribution model in Google Analytics?
the set of rules that determine which AdWords ads are credited with a conversion
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories
the set of rules for assigning sessions to new vs returning users
the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
the set of rules for assigning specific interest categories
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