Which filter would you apply if you only wanted to include data from a campaign titled "Back to School" in Campaign reports?
- Custom Include filter with field “Campaign Name” and pattern “back to school”
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product The navigation between the second and third steps of the purchase process could be improved You should consider directing traffic through a different entrance point of your goal all of the above
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